🍪 Legal Document
Cookie Policy
This policy explains what cookies are, how eTaxSave uses them, the types of cookies we use, and how you can control or disable them on your device.
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What is a Cookie?
A cookie is a small text file placed on your device (computer, tablet, or smartphone) when you visit a website. Cookies help websites remember information about your visit — such as your preferred language, settings, and pages visited — making your next visit easier and the site more useful to you. Cookies do not contain viruses, access your files, or give websites any control over your device.
📋 Table of Contents
1How We Use Cookies
2Types of Cookies
3First vs Third-Party
4Google Analytics & AdSense
5Cookie Duration
6Managing Your Cookies
7Browser Instructions
8Impact of Disabling
9Your Consent
10Policy Updates
11Contact Us
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Section 01
How We Use Cookies
eTaxSave uses cookies and similar tracking technologies to enhance your experience on our Website. Specifically, we use cookies to:
- Understand how visitors use our Website — which pages are most visited, how long users stay, and what content is most useful
- Remember your preferences — language settings, display choices, and other personalisation options
- Analyse website performance — page load speed, error tracking, and technical diagnostics
- Display advertisements — through Google AdSense and similar services, based on your interests and browsing behaviour
- Improve our content — by understanding which tax topics, blogs, and videos are most relevant to our users
- Ensure security — detecting fraudulent activity and protecting users from misuse
✅ Our Commitment
We use cookies responsibly and only collect data that helps us improve your experience. We do not use cookies to access personal files on your device or to collect sensitive personal information.
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Section 02
Types of Cookies We Use
We use four main categories of cookies on eTaxSave. Each serves a different purpose:
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Category 1
Essential Cookies
Strictly necessary for the website to function. They enable core features like page navigation, security, and access to secure areas.
✓ Always Active
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Category 2
Analytics Cookies
Help us understand how visitors interact with our Website — page views, session duration, bounce rate, and traffic sources.
○ Optional
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Category 3
Advertising Cookies
Used by Google AdSense and ad partners to show you relevant advertisements based on your browsing history and interests.
○ Optional
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Category 4
Functional Cookies
Allow the Website to remember choices you make — such as your preferred language or region — to provide a more personalised experience.
○ Optional
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Section 03
First-Party vs Third-Party Cookies
🏠 First-Party Cookies
Set directly by eTaxSave (etaxsave.com). Used to remember your preferences, maintain sessions, and analyse how you use our own Website. We have full control over these cookies.
🌐 Third-Party Cookies
Set by external services we use — such as Google Analytics, Google AdSense, or embedded social media content. These are governed by the privacy policies of those third parties.
📌 Important Note
EtaxSave does not control third-party cookies. We encourage you to review the privacy and cookie policies of Google and other third-party services to understand how they use your data.
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Section 04
Google Analytics & Google AdSense
We use the following Google services, both of which use cookies:
📊 Google Analytics
Helps us understand visitor behaviour — how users find our site, which pages they visit, and how long they stay. All data is aggregated and anonymous. No personally identifiable information is collected through Analytics cookies.
📢 Google AdSense
Displays contextual and interest-based advertisements on our Website. AdSense uses the DART cookie to serve ads based on your visits to this and other websites across the internet.
- Google may use data collected to personalise ads across different websites you visit
- Google's advertising partners may also set cookies through our Website
- Google's use of cookies is governed by Google's Privacy Policy ↗
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Section 05
Cookie Duration — Session vs Persistent
Cookies can be classified by how long they remain on your device:
⚡ Session Cookies
Temporary cookies that exist only while your browser is open. They are automatically deleted when you close your browser tab or window. Used for maintaining your session while navigating the Website.
📅 Persistent Cookies
Remain on your device for a set period (typically 30 days to 2 years) or until you manually delete them. Used for remembering preferences, analytics tracking, and advertising purposes.
ℹ️ Our Practice
EtaxSave uses both session and persistent cookies. Persistent cookies help us recognise returning visitors and improve your experience. You can delete these at any time through your browser settings.
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Section 06
Managing Your Cookie Preferences
You have full control over how cookies are used on your device. You can manage cookies in the following ways:
- Browser Settings — most browsers allow you to view, delete, or block cookies through settings. See Section 07 for step-by-step instructions by browser
- Private / Incognito Mode — browsing in private mode prevents most cookies from being saved to your device
- Third-Party Opt-Outs — visit Google Ads Settings or use the Google Analytics Opt-out Add-on to stop tracking by those services specifically
- Device Settings — on mobile devices, you can manage ad tracking through iOS Privacy Settings or Android Ads Settings
⚠️ Please Note
Disabling certain cookies may affect the functionality of eTaxSave. Some features — such as remembering your preferences, displaying content correctly, or accessing certain sections — may not work as intended if cookies are blocked. See Section 08 for full details.
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Section 07
How to Disable Cookies — By Browser
Follow the instructions below to manage cookies in your specific browser:
🔵 Google Chrome
Settings → Privacy and Security → Cookies and other site data
🦊 Mozilla Firefox
Settings → Privacy & Security → Cookies and Site Data
🧭 Safari
Preferences → Privacy → Manage Website Data → Remove All
🔷 Microsoft Edge
Settings → Privacy, Search and Services → Cookies and site permissions
📱 Chrome (Android)
Menu → Settings → Site settings → Cookies
🍎 Safari (iPhone/iPad)
iPhone Settings → Safari → Block All Cookies
💡 Tip
You can also clear all existing cookies from your browser at any time by going to your browser's History / Clear Browsing Data option and selecting "Cookies and other site data".
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Section 08
Impact of Disabling Cookies
If you choose to disable or restrict cookies, here is how it may affect your experience on eTaxSave:
✅
No Impact
Reading blogs, watching video links, accessing the due date calendar, and browsing all public content will work normally.
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Partial Impact
Some personalisation features may not work — such as remembering your preferences across visits or maintaining login sessions.
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Analytics Disabled
Blocking analytics cookies means we cannot understand how our content performs — but this has no impact on your experience.
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Ads Still Shown
Disabling advertising cookies means ads may appear but will be generic rather than relevant to your interests. Ads will not disappear entirely.
By continuing to use eTaxSave after being made aware of this Cookie Policy, you consent to our use of cookies as described in this document.
✅ Implied Consent
Using the Website after reading this policy constitutes implied consent to our use of cookies in accordance with these terms.
🚫 Withdrawing Consent
You may withdraw consent at any time by disabling cookies in your browser settings as described in Section 06 and Section 07.
📌 For Indian Users
This Cookie Policy is in accordance with the Information Technology Act, 2000 and applicable data protection rules in India. Users from the European Union should note that this Website primarily serves Indian users; however, we strive to respect global best practices.
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Section 10
Updates to This Cookie Policy
EtaxSave reserves the right to update this Cookie Policy at any time to reflect:
- Changes in the cookies and tracking technologies we use
- New features or services added to the Website
- Changes in applicable laws or regulations
- Feedback from users or legal advisors
🔔 How You Will Be Notified
Any updates will be reflected on this page with a revised "Last Updated" date at the top. We recommend reviewing this policy periodically. Your continued use of the Website after changes constitutes acceptance of the updated policy.
If you have any questions, concerns, or requests regarding this Cookie Policy or our use of cookies, please get in touch:
📂 Related Legal Documents
This Cookie Policy was last updated on
15 March 2026 ·
eTaxSave.com ·
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