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How to Get Export Orders from India: A Complete Practical Guide for Beginners (Milestone 3)

Devesh Thakur
cadeveshthakur how to actually get export orders from india

cadeveshthakur how to actually get export orders from india

🌍 Milestone 3 of the Export Roadmap: How to Actually Get Export Orders from India

(By CA Devesh Thakur – EtaxSave Export Education Initiative)

DOWNLOAD PDF – MILESTONE 3

Starting an export business is a powerful dream for many Indian entrepreneurs. India today is one of the fastest-growing export-driven economies in the world. However, true success in exports does not begin with IEC registration, company formation, or documentation alone—it begins when you secure your first real international export order.

As part of my 6-Milestone Export Roadmap Initiative, Milestone 3 is the most crucial stage because this is where a learner turns into a real exporter. In this detailed guide, I will take you through practical, ground-level strategies that actually work in the real market.

This guide is specifically prepared for:

✅ Why Milestone 3 Is the Backbone of Export Success

Many exporters fail not because they lack knowledge of registration or documentation—but because they do not know how to systematically attract and close international buyers. This milestone trains you to:

Without these skills, export remains only a theoretical concept.

🌍 1. Market Research: Choosing the Right International Market

Before searching for buyers, it is essential to understand where your product can actually sell. Export success depends heavily on demand analysis and country selection.

Key Factors to Study:

Reliable Market Research Tools:

✅ Example:
If you manufacture ceramic products, major importing nations include the USA, Germany, UAE, UK, and France.

This data-based approach protects you from blind exporting.

🔎 2. How to Find Genuine International Buyers

This is the most common question every exporter asks:
“Where do I get real buyers from?”

Below are the most effective practical methods used by successful exporters:

✅ Method 1: International B2B Portals

These platforms digitally connect exporters with importers worldwide:

To succeed here:

A weak profile never converts into orders.

✅ Method 2: International Trade Fairs & Exhibitions

Physical interaction builds maximum trust in export trade. Leading exhibitions include:

These events provide:

✅ Method 3: Buyer-Seller Meets via Export Promotion Councils (EPCs)

India has 27 EPCs, each dedicated to one sector. These councils arrange:

Some examples:

To participate, you must obtain RCMC (Registration Cum Membership Certificate).

✅ Method 4: Direct Buyer Outreach (Highest ROI Method)

This is the most underused but most profitable method.

Use Google search with these patterns:

Collect:

Then approach with:

This strategy builds long-term clients.

📧 3. Buyer Communication & Professional Outreach Script

✅ Short WhatsApp / Instagram DM Script:

Hello, we are Indian exporters of [product]. We supply globally with competitive pricing and international standards. May I share our catalogue with you?

✅ Professional Buyer Email Script:

Subject: Reliable Export Supplier from India – [Product Name]

Dear [Buyer Name],
We are registered exporters from India (IEC & RCMC holder) engaged in the export of [product]. We supply to multiple international markets under FOB, CIF, and DDP terms with competitive pricing, strong packaging, and assured quality compliance.
We would be honored to share our catalogue and samples for your evaluation.
Warm Regards,
CA Devesh Thakur

💰 4. Export Pricing: The Most Critical Profit Formula

Incorrect pricing destroys export businesses faster than competition.

✅ Step 1: Base Manufacturing Cost

✅ Step 2: Export-Specific Costs

✅ Step 3: Incoterm Selection

Your liability and profit change with each Incoterm.

✅ Step 4: Profit Margin

Usually 10%–30% depending on:

Your final export price must protect cost + currency risk + profit.

📦 5. HS Code (ITC-HS Code): The Identity of Your Product

Every export product is identified using an 8-digit ITC-HS Code.

Why HS Code Is Critical:

Structure:

Wrong HS code can result in:

Always verify HS Code from the DGFT & ICEGATE portals.

📤 6. Sending Export Samples Professionally

Your sample represents your entire business credibility.

Follow these best practices:

A strong sample converts into a long-term export client.

🏦 7. Payment Terms & Risk Protection

Safest Payment Options for New Exporters:

Avoid:

Also secure your payments using ECGC Export Credit Insurance.

🧠 8. Psychological Buyer Closing Techniques

Successful exporters use smart psychology:

✅ MOQ Anchoring
✅ Limited-time pricing
✅ Incoterm flexibility
✅ Faster response time
✅ Professional documentation

These techniques increase buyer trust rapidly.

✅ What You Achieve in Milestone 3

By completing this milestone, you gain:

This is the milestone that turns learning into income.

📊 Important Export Terms Used in Milestone 3

Short FormFull Form
IECImporter Exporter Code
HS CodeHarmonized System Code
ITC-HSIndian Trade Classification – Harmonized System
EPCExport Promotion Council
RCMCRegistration Cum Membership Certificate
FOBFree on Board
CIFCost, Insurance & Freight
DDPDelivered Duty Paid
DAPDelivered at Place
MOQMinimum Order Quantity
LCLetter of Credit
CHACustoms House Agent
ECGCExport Credit Guarantee Corporation
DGCISDirectorate General of Commercial Intelligence & Statistics

🇮🇳 Closing Message by CA Devesh Thakur – EtaxSave

Through this Export Roadmap Initiative, my mission is to ensure that Indian entrepreneurs do not fear global trade, but instead confidently enter international markets with proper legal, financial, and strategic knowledge.

Exports are not just business—they are nation-building tools. When an Indian exporter succeeds globally, India grows economically.

EXPORT ROADMAP (MILESTONE 1)

EXPORT ROADMAP (MILESTONE 2)

EXPORT ROADMAP (MILESTONE 4)

EXPORT ROADMAP (MILESTONE 5)

EXPORT ROADMAP (MILESTONE 6)

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